FourStroke 40-60hpHeld to a Higher Standard.There are plenty of good reasons these outboards rule the water. Start with no-worry reliability. More low-end torque for excellent acceleration. Increased fuel economy and outstanding overall performance. Enhanced fuel injection (EFI models) for boosted efficiency. A robust electrical system with a high-output alternator to keep batteries charged and fishing electronics humming. They have everything you need, and nothing you don't. |
High-Output AlternatorAn 18-amp alternator helps keep batteries charged and fishing electronics humming long into the evening bite. |
Command Thrust GearcaseDesigned to sit lower in the water and turn larger props, the available Command Thrust gearcase lifts heavy boats on plane more easily and holds them there at lower speeds without impacting top speed. |
Electronic Fuel Injection (EFI)From the moment you crank the engine to the moment you drop the throttle, EFI technology responds with instant power. Surefire starting in all weather conditions. Smooth, efficient acceleration. Maximum fun. |
Convenient MaintenanceWe made maintenance easier with features like color-coded touch points, an easy-access water-separating fuel filter and an oil filter drip tray, which helps you get the job done with less mess. |
Tiller HandleWith a range of adjustments, ergonomic controls and the flexibility to be set up for left- or right-handed operation, the available advanced tiller puts you in complete command of your adventures. |
SmartCraft. The Power To Do More.Mercury SmartCraft® digital technologies refine the entire boating experience to ensure every day on the water reaches its full potential. From intelligent gauges and displays to advanced systems that make boat control easy, SmartCraft gives you the power to do more with your time on the water. SmartCraft compatibility is available for Mercury engines 2004 and newer, 40hp and above; 2022 and newer, 25hp and above. Features vary based on controls and engine models. |
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Powerful TorqueA high-displacement powerhead generates serious low-end torque to easily power boats on plane. More torque requires less work from the engine, for a longer service life. |
Quick AccelerationThe single-overhead-cam design delivers sporty acceleration and exciting overall performance from midrange through top speed. |
Hard-Working MuscleWith an available Command Thrust gearcase and ample torque, 40 to 60hp outboards make easy work of moving heavily loaded boats. |
ComfortWith a balanced powerhead and sophisticated, vibration-dampening cowl design, Mercury FourStroke outboards deliver an exceptionally smooth and quiet ride at any speed. |
Compact DesignIdeal for new engine setups or repowers, the slender width of a Mercury FourStroke outboard fits most transoms, including those with narrow engine wells and tight motor spacing. |
DurabilityPremium corrosion-preventive technologies and durable components ensure FourStroke outboards can stand up to the most demanding marine environments. |
EfficiencyExplore farther and stay out longer thanks to impressive power-to-weight ratios, intelligent fuel systems and optimized fuel injection (on most models) that maximize performance from every drop of fuel. |

When you think about it, buying a boat is a little bit like getting married. After all, this is the commitment of a lifetime, and you want to feel confident you’re making the right decision! Fortunately, there are plenty of fish in the sea, and plenty of boats and pontoons to choose from here at Howell’s Marine Sales & Service. The following tips can help you narrow down the options and find your perfect match!
What kinds of activities are you interested in? This should be your guiding question when choosing a boat. If catching fish is on the agenda, you should seek out a fishing boat, with features such as rod holders and livewells. If you want to pursue the excitement of watersports, you should look for a boat with a powerful engine that can reach high speeds. Meanwhile, if you are looking to host parties on the water, a spacious luxury boat will serve you best.
That being said, there’s no need to limit yourself. There are some boats that can cover all your bases! Pontoon boats, for example, are incredibly versatile. We are passionate about pontoon boats here at Howell’s Marine Sales & Service, and we recommend them to our customers who want to get a little bit of everything out of their boating experience.
Of course, you can’t talk about buying a boat without discussing all the costs involved! The upfront cost of purchasing a boat can be pretty steep, but the long-term costs are even more important to consider. When budgeting for a boat, remember to account for all the expenses that are going to add up over time – such as fuel, maintenance, and insurance.
Generally speaking, it’s a good idea to set aside at least 10% of your boat’s total value each year for routine maintenance, and another 5% for any unexpected repairs. Meanwhile, you can expect to pay about 1.5% of the total value of your boat annually for insurance coverage.
If you have any questions about the boat buying process, you are always welcome to consult the sales team here at Howell’s Marine Sales & Service! We are always happy to assist. You can find us in Chatham, ON, near London.